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SS21/SS22 Hat Collections

2021/2022

tentree

Vancouver BC, Canada

Lisa Lai: Product Design, Trim Branding, Trim development

Worked with: tentree Product team, Material Sourcing, Production, Commercialization

Materials: Recycled Polyester Fabrics, Organic Cotton Twill

Photos taken by tentree content team.


Intro

 

Worked on a team closely with Accessories

Merchant, and Technical developer to relook at the tentree hat program, re-establish design identity, and restructure the hat fits to be meaningful.

Previously all 6 and 5 panel hats had same fit intent, moving forward broke out each style to be under 3 categories of high, mid, and low crowns.

 

Define

 

I worked with tentree’s product team, the material developer and technical developer in choosing a loose, soft woven fabric weight that would make a great weight for a blanket scarf for fall/winter.

 
 

Branding SKetches

Restructured Hat Fits

 
 
 

Brim Hats